Veronica Guzman
Adjunct Professor
Adjunct Professor
Degree in Fashion Design Wood-Tube Coburn
20+years Fashion Industry Design Director (womenswear, childrenswear, menswear)
Digital marketing certificate from General Assembly
A super SHEro who is multi-disciplined and highly innovative. A 20-year veteran of the fashion industry, Veronica Guzman has designed both men's and women's fashion along with a listof celebrity brand launches. She has high standards and is a natural forecaster who innovates nuances such as marketing fluid fashion (unisex, fluid non-binary) for current companies.Veronica is a thought-leader and structured project manager. In addition to being strategic, she is artful about the brand lifecycle from concept to launch. She has led design teams but is also extremely passionate about mentoring and cultivating new talent. She decided to pivot her trajectory and bootstrap her expertise in marketing.
Today, she is a Creative Director and Business Owner, launching projects, placing billboards in Times Square, opening pop up shops for clothing brands, and creating a dialogue for the community. Her scope has expanded to include brand identification and strategy, content strategy, video, and print,social, and digital deliverables. She collaborates with animators to create styled cartoons and engaging visuals.She now adds the title of educator to her professional gamut. As a BIPOC woman, Veronica believes it is her responsibility to inspire while advocating for Latina representation and leadership across all levels of education.”