The Journi: Kree Willyumz and Keith Reed

How Fashion and Style Impact the World.

Brothers Keith and Kree are wardrobe creative directors and CEOs of, The Journi, Philadelphia’s First Black-owned same day luxury wardrobe concierge service established in 2015. Servicing the Philadelphia area and luxury residential properties, The Journi was curated by the inspiration of Kree's mental health journey. His experience with depression brought him down the road towards self-confidence, where he realized that style can positively impact mental health and the world. Since then, Keith and Kree have become rapidly recognizable in the industry by curating red carpet looks, serving as co-Creative Directors of Philadelphia Fashion Week and being featured in many publications and film productions. Their most recent work includes costume design for the Bounce/Lionsgate movie "Who is Christmas Eve, and styling in the Essence Magazine May/June 2022 issue for music artists Cardi B and Offset.